DG Mobile Login
Design Challenge
the GOAL
DEFINED
Create a dynamic and fresh new login flow for Dollar General mobile experience
the DESIGN PROCESS
SUMMARIZED
Conducting competitor research for producing high-fidelity mockups, accounting for accessibility, iterating on designs and validation.
the FINDINGS
RESEARCH SUMMARY
After conducting competitor analysis, I created empathy maps to better understand the target user and their needs. I discovered many mobile login flows for larger stores maintain consistent theme, brand and pattern. This assists users in understanding it is the fields that change but the experience offered will always be consistent. This establishes a degree of trust and comfort in the user, knowing what they can expect utilizing the app and its services.
the FULL DESIGN
Figma & PDF Versions
Below you can view the full design via Figma Link or PDF.
